Social Media Campaign #ethicalleadership

On the occasion of International Women’s Day 2023 on the theme Embrace Equity (#EmbraceEquity), a social media campaign was run on GIZ South Africa and partner-owned channels profiling female business leaders unpacking ethical leadership and the role equity plays in establishing transparency, accountability, integrity, and ultimately, gender equality. The campaign videos obtained a total of 21,734 views and 918 engagements (likes, reactions, shares, reposts and comments) across LinkedIn and Instagram. The business leaders profiled shared the content on their own platforms, amplifying these messages as active ambassadors of anti-corruption.