GIZ Gender Website
What
In celebration of International Women’s Day (IWD) 2025 and its theme, “Accelerate Action,” we run a social media campaign in the second week of March. The IWD 2025 theme, #AccelerateAction, advocates transformative efforts to advance gender equality, particularly in sectors where women remain underrepresented.
Why
Accelerating action for gender equality is crucial to creating a more inclusive, fair, and sustainable world. In line with this theme, our campaign will spotlight the stories of women entrepreneurs in ASEAN’s technology sector. Some of these inspiring women actively engage with ASEAN Access, a regional platform that helps businesses expand within and beyond ASEAN. ASEAN Access provides information services, business matchmaking, and capacity-building opportunities for SMEs through its MATCH and LEARN features. Learn more at www.aseanaccess.com.
The campaign aims to celebrate their achievements and inspire more women to embrace opportunities in tech and gender inclusivity.
When
7 – 14 March 2025
How
The main channel for the campaign is ASEAN Access, the regional platform to support SMEs in ASEAN. During the week, we will post stories of women entrepreneurs in the tech sector on the GIZ social media channels, such as GIZ Indonesia & ASEAN, Cambodia, Viet Nam and Thailand. Other channels joined in posting the message are the German Embassy channel in Indonesia and KhmerSME in Cambodia.
The visuals and hashtags used in the campaign align with the global IWD 2025 campaign, reinforcing and amplifying its message for greater impact.
Cambodia
Malaysia
Myanmar
Thailand
Viet Nam