We need to talk! Gender sensitive language in the media

Putting words into action – during the Gender Week the team of GIZ Kosovo talks about the issue of gender-sensitive language in media. Still gender-equalities and outdated stereotypes are often echoed across local media. Traditional depictions feminine and masculine roles and characteristics are prevalent. Journalist and reporters need to be sensitive towards gender inequalities and the gender-biased assumptions they might perpetuate. We invited four speakers from Kosovo’s media landscape –Kosovapress, KTV and representatives from Kosovo 2.0. to discuss with us: what needs to happen to make gender-sensitive language the norm in Kosovo? What is already being done?